Hypoallergenic is hypomadeup

Persuasive language and scientific terms work wonders upon impressionable consumers. Make believe facts and figures are responsible for many purchases and even more 'I can't believe how much I just spent on that and it doesn't work' moments. Well, today I had the displeasure of explaining a marketing myth to a consumer. The conversation began with 'I've been looking for hypoallergenic sleeping products', and it ended with me explaining that Silk Concept are not hypoallergenic, they are actually naturally non-allergenic. If you think hypoallergenic will help your battle against allergens, think again. First used in a cosmetic campaign in 1953, the term hypoallergenic has been tricking people in to thinking that their allergies will be irritated less or not at all for many years now. Dust mites will still live inside hypoallergenic down duvets, and it is the dust mite excretion that will irritate allergies. The raw Mulberry silk inside a Silk Concept duvet is inhospitable to dust mites. No dust mites = no dust mite excretion = an non-allergenic sleeping experience. [A dust mite, up close and personal in your bedding] So if you have been thinking that hypoallergenic is going to help you with your battle with allergens, then think again. Look for products with non allergenic stamps, or better yet, naturally non-allergenic.